1
DRIVE
Create a folder with your first and last name in the shared Google Drive.
Already have a folder? If you’d like to update your portfolio this year, clear out last year’s images.
2
YOUR FILENAME LAB
Your Filename Lab was built to help you rename images for AI search easily, and avoid keyword stuffing.
What is keyword stuffing?
That includes overusing the same keyword not only in visible website copy, but also in things like:
Image filenames
Alt text
Page titles and headings
Meta descriptions
URLs
Captions
For example, naming everything marin-family-photographer-01.jpg, marin-family-photographer-02.jpg, etc. can start looking repetitive and unnatural.
Here’s a link to a tutorial of how it works:
PORTFOLIO
Curate 17 images for your page on the website.
Images should be sized at 1000px long side @ 300 dpi
Naming Your Images for SEO
To help our group rank higher on Google, please rename your image files before uploading. Properly named photos make it much easier for clients to find your work online.
To save you time, we have a custom tool that formats your filenames automatically called Your Filename Lab!
🛠️ Manual Naming Rules:
No Keyword Stuffing!
If you prefer to name them by hand, keep it simple:
Lowercase only: No capital letters.
Dashes only: Use hyphens (-), never spaces or underscores (_).
Be descriptive: Use the specific town, spot, or sf-bay-area, followed by your details and a 2–4 word description of the photo.
Keep image names under 50 characters.
💡 Quick Examples:
san-rafael-jane-doe-weddings-bride-groom-portrait.jpg
muir-woods-john-smith-landscapes-redwoods-sunset.jpg
sf-bay-area-alex-jones-portraits-family-stinson-beach.jpg
Please use the tool or rename your files manually before uploading. It takes just seconds but makes a massive difference for our site's online visibility!
Upload your images to your folder in the google drive.
Image Curation
If you’re having a tough time narrowing it down to just 17 images, you’re not alone. This is often one of the hardest tasks for a professional photographer. We have emotional ties to our images—we know what it took to make them, and we each have favorites for countless reasons. However, those choices don’t always create the strongest or most accurate summary of your work.
If you’re feeling stuck or unsure which images to choose, there are two options to help you get there.
Image Curation Service
I offer image curation for this site for a fee of $95. You can upload 50-70 images into a drive, with a list of your categories and I will go through and pull the strongest images in your portfolio. Email me directly if you would like to pursue this option.
Your Portfolio Lab
As many of you are aware, I built an app called Your Portfolio Lab that helps you curate your portfolio. There are three types of portfolios it can create for you, and one of them, the Overview Portfolio, is perfect for your portfolio on our site. Your Filename Lab is built into the site, so once you settle on the images you want in Your Portfolio Lab you can migrate to Your Filename Lab to rename your images.
The first portfolio is free. If you would like a few extra portfolios, just email me at studio@yourportfoliolab.com and I’ll send you a code for 6 more portfolios on the house.
3
FILL OUT THE QUESTIONNAIRE.*
**Please do not fill this out until your images have been uploaded into your Google drive folder.
Once you hit Submit, I’ll get an alert that your assets are ready to go and I’ll add them to the site.
Questions? Email me at info@ginarisso.com